Although it's halftime of the fall trade show season, I've taken some time off to be at home with my family, including the past six weeks taking care of a problem with my daughter's teeth! See, she is missing two permanent teeth just like I am, but after 7 visits to the dentists, periodontists and the orthodontists, she now has a smile she can't wait to show off, and I am so glad I could be there through it all.
In the busyness of travel and events, take some time for yourself and for your family. After all, aren't they the ones we're doing all this for?
Alright, let's get to this week's takes.
Marketing Tip: Entertain Always
If Jesse Cole, the founder of the Savannah Bananas, was standing right in front of you, he would tell you this:
"You’re not in the logistics business; you’re in the entertainment business."
Every company is. The goal is not just to deliver a service but to give people an experience they actually enjoy.
Entertain Always doesn’t mean you need jugglers in the warehouse (though, admit it, that would be fun). It means finding small ways to make every interaction memorable instead of mundane.
When you send a welcome email, add some spark. Record a short welcome video or drop a handwritten note in the mail with a little swag. During routine communication, use humor, like doing a touchdown celebration on a sales call when they say yes. A quick “Did you know the world’s longest truck was 304 feet?” on your hold message can turn waiting into a smile. Get creative and have fun with it!
And when things go wrong—because they will—flip the moment. If a shipment is delayed, send a coffee gift card with a note that says, “Truck stuck in traffic, but caffeine’s on us.” It costs little but speaks volumes.
At the end of the day, customers remember how you made them feel, not how fast you closed a ticket. Add personality. Add joy. Add surprise. Because when you make business fun, customers will stop seeing you as another vendor and start seeing you as a brand they actually enjoy doing business with.
In one of the best scenes fromTed Lasso, Ted prepares to throw his last round of darts while telling a story about growing up, and he quotes Walt Whitman: “Be curious, not judgmental.”
Then, after sharing a story directed at his opponent about people who are judgmental instead of being curious, he calmly hits a bullseye and wins, after saying "Barbeque sauce", of course.
That moment says it all. Most of us spend too much time judging others, including their decisions, their style, their approach, without taking the time to be curious about them. Judgment shuts the door. Curiosity opens it.
Curiosity says, “Help me understand.” Judgment says, “I already know.” The first builds bridges, the second burns them.
This week, when something or someone frustrates you, pause for a moment. Ask a curious question instead of making a quick assumption. You might just discover something that changes how you see the situation or the person, and it just might diffuse a tense situation or teach you an important lesson you'll carry with you moving forward.
Interested in having me share these mindset shifts with your team in a virtual or in-person keynote or workshop? Book me here.
Meet-up Spotlight: Last Call for the Post & Pray Classic
It's hard to believe, but we are six days away from the 4th edition of the Post & Pray Classic in Orlando. On Monday, we're taking over the Orange Tree Golf Club, and we have a few remaining spots to fill.
This event is more than just golf; it’s a day of laughs, great food, good vibes, competition, and networking with some of the best people in transportation.
Sign up as a two-person team or register as an individual and we’ll pair you up. Either way, you’ll enjoy an awesome golf course, unforgettable networking, and an atmosphere that blends business and fun perfectly.
Registration extended to is thisThursday, October 23rd, so grab your spot before it’s gone. Register now at postandprayclassic.com/orlando-2025.
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